CONTRAST EFFECTS IN CONSUMER JUDGMENTS - CHANGES IN MENTAL REPRESENTATIONS OR IN THE ANCHORING OF RATING-SCALES Journal Article uri icon

Overview

publication date

  • December 1, 1991

Full Author List

  • LYNCH JG; CHAKRAVARTI D; MITRA A

Other Profiles

Additional Document Info

start page

  • 284

end page

  • 297

volume

  • 18

issue

  • 3