CONTRAST EFFECTS IN CONSUMER JUDGMENTS - CHANGES IN MENTAL REPRESENTATIONS OR IN THE ANCHORING OF RATING-SCALES Journal Article uri icon

Overview

publication date

  • December 1, 1991

has restriction

  • closed

Date in CU Experts

  • September 3, 2013 2:18 AM

Full Author List

  • LYNCH JG; CHAKRAVARTI D; MITRA A

author count

  • 3

citation count

  • 150

Other Profiles

International Standard Serial Number (ISSN)

  • 0093-5301

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

Additional Document Info

start page

  • 284

end page

  • 297

volume

  • 18

issue

  • 3