As time goes by: Do cold feet follow warm intentions for really new versus incrementally new products? Journal Article
Overview
publication date
- June 1, 2008
has restriction
- closed
Date in CU Experts
- September 3, 2013 2:18 AM
Full Author List
- Alexander DL; Lynch JG; Wang Q
author count
- 3
citation count
- 110
published in
- Journal of Marketing Research Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0022-2437
Electronic International Standard Serial Number (EISSN)
- 1547-7193
Digital Object Identifier (DOI)
Additional Document Info
start page
- 307
end page
- 319
volume
- 45
issue
- 3