publication venue for

• Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk 2024
• The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency 2024
• You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making 2023
• Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models 2020
• The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited 2019
• Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk 2018
• Expense Neglect in Forecasting Personal Finances 2016
• The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior 2015
• Broadcasting and Narrowcasting: How Audience Size Affects What People Share 2014
• The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis 2014
• Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression 2013
• The Influence of Price Presentation Order on Consumer Choice 2012
• Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making 2011
• The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings 2010
• Product Variety, Informative Advertising, and Price Competition 2010
• Emotional Accounting: How Feelings About Money Influence Consumer Choice 2009
• As time goes by: Do cold feet follow warm intentions for really new versus incrementally new products? 2008
• How to attract customers by giving them the short end of the stick 2007
• PRICE PERCEPTIONS AND CONSUMER SHOPPING BEHAVIOR - A FIELD-STUDY 1993
• A CROSS-NATIONAL ASSESSMENT OF THE RELIABILITY AND VALIDITY OF THE CETSCALE 1991
• THE RELATIONSHIP BETWEEN PERCEIVED AND OBJECTIVE PRICE-QUALITY 1989
• VALIDITY AND THE RESEARCH PROCESS - BRINBERG,D, MCGRATH,JE 1986
• UNIQUENESS ISSUES IN THE DECOMPOSITIONAL MODELING OF MULTIATTRIBUTE OVERALL EVALUATIONS - AN INFORMATION INTEGRATION PERSPECTIVE 1985
• EXTERNAL SEARCH - THE ROLE OF CONSUMER BELIEFS 1982
• REGRES - MULTIPLE REGRESSION PROGRAM WITH OPTIONS 1973