ON THE EXTERNAL VALIDITY OF EXPERIMENTS IN CONSUMER RESEARCH Journal Article uri icon

Overview

publication date

  • January 1, 1982

Date in CU Experts

  • September 3, 2013 2:18 AM

Full Author List

  • LYNCH JG

author count

  • 1

citation count

  • 235

Other Profiles

International Standard Serial Number (ISSN)

  • 0093-5301

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

Additional Document Info

start page

  • 225

end page

  • 239

volume

  • 9

issue

  • 3