TOWARD A RECONCILIATION OF MARKET POWER AND INFORMATION THEORIES OF ADVERTISING EFFECTS ON PRICE ELASTICITY Journal Article uri icon

Overview

publication date

  • March 1, 1995

Date in CU Experts

  • September 3, 2013 2:18 AM

Full Author List

  • MITRA A; LYNCH JG

author count

  • 2

citation count

  • 118

Other Profiles

International Standard Serial Number (ISSN)

  • 0093-5301

Additional Document Info

start page

  • 644

end page

  • 659

volume

  • 21

issue

  • 4