TOWARD A RECONCILIATION OF MARKET POWER AND INFORMATION THEORIES OF ADVERTISING EFFECTS ON PRICE ELASTICITY Journal Article uri icon

Overview

publication date

  • March 1, 1995

Full Author List

  • MITRA A; LYNCH JG

Other Profiles

Additional Document Info

start page

  • 644

end page

  • 659

volume

  • 21

issue

  • 4