COMMUNICATION EFFECTS OF ADVERTISING VERSUS DIRECT EXPERIENCE WHEN BOTH SEARCH AND EXPERIENCE ATTRIBUTES ARE PRESENT Journal Article uri icon

Overview

publication date

  • March 1, 1995

Full Author List

  • WRIGHT AA; LYNCH JG

Other Profiles

Additional Document Info

start page

  • 708

end page

  • 718

volume

  • 21

issue

  • 4