How to attract customers by giving them the short end of the stick Journal Article uri icon

Overview

publication date

  • February 1, 2007

Date in CU Experts

  • September 3, 2013 2:18 AM

Full Author List

  • Lo AKC; Lynch JG; Staelin R

author count

  • 3

citation count

  • 23

Other Profiles

International Standard Serial Number (ISSN)

  • 0022-2437

Electronic International Standard Serial Number (EISSN)

  • 1547-7193

Additional Document Info

start page

  • 128

end page

  • 141

volume

  • 44

issue

  • 1