Social Media and Advertising Theory Chapter uri icon

Overview

publication date

  • January 1, 2012

Date in CU Experts

  • February 4, 2017 9:53 AM

Full Author List

  • Gangadharbatla H

Full Editor List

  • Rodgers S; Thorson E

author count

  • 1

citation count

  • 3

Other Profiles

International Standard Book Number (ISBN) 13

  • 978-0-415-88661-1

Additional Document Info

start page

  • 402

end page

  • 416