Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression Journal Article
Overview
publication date
- April 1, 2013
has restriction
- closed
Date in CU Experts
- September 3, 2013 2:19 AM
Full Author List
- Spiller SA; Fitzsimons GJ; Lynch JG; McClelland GH
author count
- 4
citation count
- 1215
published in
- Journal of Marketing Research Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0022-2437
Electronic International Standard Serial Number (EISSN)
- 1547-7193
Digital Object Identifier (DOI)
Additional Document Info
start page
- 277
end page
- 288
volume
- 50
issue
- 2