Media bridge different ways of knowing about the environment, and often mediate public perceptions, attitudes, perspectives, and behaviors related to environmental issues. From entertainment to news media, spanning television, films, books, flyers, newspapers, magazines, radio, and the Internet, media portrayals provide critical links between, on the one hand, formal environmental change science and policy decision‐making and, on the other, the realities of how people experience and interact with their environments on the ground. Media representations thereby influence the spectrum of perceived possibilities for different forms of environmental engagement across time and place and are in turn shaped by framings, journalistic norms, and the cultural politics of the media economy, including both macro‐ and microscale factors.
