CONSUMER EVALUATION OF FRANCHISE EXTENSION PRODUCTS - A CATEGORIZATION PROCESSING PERSPECTIVE Journal Article uri icon

Overview

publication date

  • January 1, 1990

Date in CU Experts

  • September 5, 2013 4:17 AM

Full Author List

  • HARTMAN CL; PRICE LL; DUNCAN CP

author count

  • 3

citation count

  • 2

Other Profiles

International Standard Serial Number (ISSN)

  • 0098-9258

Additional Document Info

start page

  • 120

end page

  • 127

volume

  • 17