Advances in Consumer Research Journal

Overview

publication venue for

• The Intrinsic Benefits of Status: The Effects of Evoking Rank” 2009
• Immediacy Bias in Consumer Attitudes and Choices over Time 2007
• Intensity Bias in Temporal Emotional Comparisons 2005
• Living "The good life": The hedonic superiority of experiential over material purchases 2002
• Reviewing 1998
Psychological correlates of a proneness to deals: A domain-specific analysis 1997
Psychological correlates of deal proneness and deal-responsive behavior 1997
USING A THEORETICAL PERSPECTIVE TO EXAMINE THE PSYCHOLOGICAL CONSTRUCT OF COUPON PRONENESS 1991
AN ASSESSMENT OF THE MODERATING EFFECTS OF MARKET MAVENISM AND VALUE CONSCIOUSNESS ON PRICE-QUALITY PERCEPTION ACCURACY 1990
ASSESSING THE RELATIONSHIP BETWEEN PERCEIVED AND OBJECTIVE PRICE-QUALITY - A REPLICATION 1990
CONSUMER EVALUATION OF FRANCHISE EXTENSION PRODUCTS - A CATEGORIZATION PROCESSING PERSPECTIVE 1990
CONSUMER MARKET BELIEFS - A REVIEW OF THE LITERATURE AND AN AGENDA FOR FUTURE-RESEARCH 1990
COMMENTS ON INTENTIONS AND BEHAVIORS 1984
THE EFFECT OF HUMOR ON ADVERTISING COMPREHENSION 1984
A FRAMEWORK FOR EXPLORING CONTEXT EFFECTS ON CONSUMER JUDGMENT AND CHOICE 1983
After The Box Has Been Opened: Goal Orientation as the Driver of New Product Usage and the Moderating Effects of Product Knowledge and Perceived Newness 2009
"Tactile Experience with Warm Objects Alters Judgments and Decisions" 2008
Consumers Commit the Planning Fallacy for Time but not for Money 2008
In Death and in Love: Sacred Trade-offs in the Death Care and Wedding Industries 2008
"Following Through on Decisions: The Costs and Benefits of Implemental Mindsets" 2007
"Midway Between the Two? The Case for Mixed Emotions" 2007
Bipolar Scales Mask Loss Aversion 2007
Rigor in Information Processing Research 2007
... more

Research

keywords

• 1505 Marketing, 1701 Psychology