Incorporating Behavioral Anomalies in Strategic Models Journal Article uri icon

Overview

abstract

  • Behavioral decision researchers have documented a; number of anomalies that seem to run counter to established theories of; consumer behavior from microeconomics that are often at the core of; analytical models in marketing. A natural question therefore is how; equilibrium behavior and strategies would change if models were to; incorporate these anomalies in a consistent way. In this paper we identify; several important and generalizable anomalies that modelers may want to; incorporate in their models. We briefly discuss each phenomenon, identify; a key unresolved issue and outline a research agenda to be pursued. Copyright Springer Science + Business Media, Inc. 2005

publication date

  • December 1, 2005

Full Author List

  • Narasimhan C; He C; Anderson E; Brenner L; Desai P; Kuksov D; Messinger P; Moorthy S; Nunes J; Rottenstreich Y

Additional Document Info

start page

  • 361

end page

  • 373

volume

  • 16

issue

  • 3