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Publications in VIVO
 

He, Chuan Associate Professor

Positions

Research Areas research areas

Research

keywords

  • Advertising, Pricing, Channels, Internet Marketing, Behavioral Economics.

Publications

selected publications

Teaching

courses taught

  • MBAX 6802 Pricing Strategy and Tactics (Fall 2018)
  • MKTG 4300 Pricing and Channels of Distribution (Fall 2018)

Background

International Activities

global connections related to teaching and scholarly work (in recent years)

Other Profiles