keywords
- Advertising, Pricing, Channels, Internet Marketing, Behavioral Economics.
- Contact Info
He, Chuan Associate Professor
Positions
- Associate Professor, Leeds School of Business
Research Areas
Research
Publications
selected publications
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journal article
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Does Informative Advertising Increase Market Price? An Experimental Investigation.
Customer Needs and Solutions.
63-80.
2016
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Pricing Prototypical Products.
Marketing Science.
733-752.
2013
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Paid Placement: Advertising and Search on the Internet.
Economic Journal.
F309-F328.
2011
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Product Variety, Informative Advertising, and Price Competition.
Journal of Marketing Research.
146-156.
2010
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Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.
Marketing Science.
472-487.
2009
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Vertical information sharing in a volatile market.
Marketing Science.
513-530.
2008
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Managing e-Marketplace: A strategic analysis of nonprice advertising.
Marketing Science.
175-187.
2006
- Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising. Marketing Science. 175-187. 2006
- Incorporating Behavioral Anomalies in Strategic Models. Marketing Letters. 361-373. 2005
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Incorporating behavioral anomalies in strategic models.
Marketing Letters.
361-373.
2005
-
Does Informative Advertising Increase Market Price? An Experimental Investigation.
Customer Needs and Solutions.
63-80.
2016
Background
education and training
- Ph.D., Washington University 2002
- M.B.A., Washington University 2001
- M.A., Univ of Toronto (Canada) 1997
- B.A., Memorial University of Newfoundland (Canada) 1996
International Activities
global connections related to teaching and scholarly work (in recent years)
- Americas Transnational Region
- Canada Country
- China Country
- eastern Asia Transnational Region