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Publications in VIVO
 

He, Chuan

Associate Professor

Positions

Research Areas research areas

Research

keywords

  • Advertising, Pricing, Channels, Digital Marketing, Behavioral Economics

Publications

selected publications

Teaching

courses taught

  • EMEN 4110 - Supply Chain Management
    Primary Instructor - Fall 2022
    Explores the key issues related to the design and management of supply chains. Covers the efficient integration of suppliers, production facilities, warehouses, and stores so that the right products in the right quantity reach customers at the right time. Focuses on the minimization of the total supply chair cost subject to service requirements imposed by a variety of industries. Same as MGMT 4110.
  • MBAX 6802 - Pricing Strategy and Tactics
    Primary Instructor - Fall 2018 / Spring 2020 / Spring 2022
    Pricing provides the means to capture value. The course covers theories, analytical tools and conceptual frameworks needed for devising price strategy as part of the value proposition for products and services. It draws upon principles from economics, marketing and psychology. Primary and secondary data based analysis is used to understand price response and competitive pricing. Substantive topics include customized pricing, price negotiations, bidding and auctions, price discounting, trade promotion, bundling, behavioral pricing, among others.
  • MGMT 4110 - Supply Chain Management
    Primary Instructor - Fall 2022
    Explores the key issues related to the design and management of supply chains. Covers the efficient integration of suppliers, production facilities, warehouses, and stores so that the right products in the right quantity reach customers at the right time. Focuses on the minimization of the total supply chair cost subject to service requirements imposed by a variety of industries. Same as EMEN 4110.
  • MKTG 4300 - Pricing and Channels of Distribution
    Primary Instructor - Fall 2018 / Spring 2020 / Fall 2020 / Fall 2021
    Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors.

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