Whole Foods: The Path to 1,000 Stores Scholarly Edition uri icon



  • The case examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly-stated goal of growing from 351 to 1,000 domestic stores by 2022. It was also engaged in a strategic initiative to combat "food deserts" - areas with limited access to affordable and nutritious food. In pursuit of these initiatives, the company's rapid entry into a heterogeneous set of new markets necessitated a reexamination of its store format, target customer base, and approach to human capital.

publication date

  • January 1, 2014

Date in CU Experts

  • October 1, 2018 2:05 AM

Full Author List

  • DRAKE DF; Buell R; Barton M; Jones T; Keverian K; Stock J

author count

  • 6