Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes Journal Article uri icon

Overview

publication date

  • October 3, 2019

has restriction

  • closed

Date in CU Experts

  • July 16, 2019 8:00 AM

Full Author List

  • Warren C; Carter EP; McGraw AP

author count

  • 3

citation count

  • 18

Other Profiles

International Standard Serial Number (ISSN)

  • 0265-0487

Electronic International Standard Serial Number (EISSN)

  • 1759-3948

Additional Document Info

start page

  • 1025

end page

  • 1045

volume

  • 38

issue

  • 7