Absinthe: an Exploration of the Role of Mythology and Ritual in Market Revival Chapter uri icon

Overview

abstract

  • This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado.

publication date

  • March 10, 2016

Full Author List

  • Labrecque J; Labrecque L; Warr G

book title

  • Celebrating America‚Äôs Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Other Profiles

International Standard Book Number (ISBN) 13

  • 9783319266473