Creating and Promoting a Seaosn-Long Rivalry Series: A Case Study of the University of Colorado buffaloes and the University of Utah Utes Chapter uri icon

Overview

publication date

  • January 1, 2018

Date in CU Experts

  • September 3, 2019 9:55 AM

Full Author List

  • McGee M; Havard CT

author count

  • 2

book title

  • SAGE Business Cases