Creating Boundary-Breaking, Marketing-Relevant Consumer Research Journal Article uri icon

Overview

publication date

  • March 1, 2020

Date in CU Experts

  • December 14, 2019 9:45 AM

Full Author List

  • MacInnis DJ; Morwitz VG; Botti S; Hoffman DL; Kozinets RV; Lehmann DR; Lynch JG; Pechmann C

author count

  • 8

citation count

  • 19

Other Profiles

International Standard Serial Number (ISSN)

  • 0022-2429

Electronic International Standard Serial Number (EISSN)

  • 1547-7185

Additional Document Info

start page

  • 1

end page

  • 23

volume

  • 84

issue

  • 2