Creating Boundary-Breaking, Marketing-Relevant Consumer Research Journal Article uri icon

Overview

publication date

  • March 1, 2020

Full Author List

  • MacInnis DJ; Morwitz VG; Botti S; Hoffman DL; Kozinets RV; Lehmann DR; Lynch JG; Pechmann C

Other Profiles

Additional Document Info

start page

  • 1

end page

  • 23

volume

  • 84

issue

  • 2