Journal of Marketing Journal

Research

keywords

• 1505 Marketing, 1506 Tourism

Other

publication venue for

• Creating Boundary-Breaking, Marketing-Relevant Consumer Research 2020
• The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information 2012
• The effect of corporate social responsibility on customer donations to corporate-supported nonprofits 2004
• Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces 1997
• DISTINGUISHING COUPON PRONENESS FROM VALUE CONSCIOUSNESS - AN ACQUISITION-TRANSACTION UTILITY-THEORY PERSPECTIVE 1990