After The Box Has Been Opened: Goal Orientation as the Driver of New Product Usage and the Moderating Effects of Product Knowledge and Perceived Newness Conference Proceeding

Overview

CU Boulder Authors

Lynch, John G.

publication date

October 22, 2009

Date in CU Experts

November 19, 2022 11:41 AM

Full Author List

Wang Q; Alexander D; Lynch JG

author count

3

published in

Advances in Consumer Research Journal

presented at event

40th Annual Conference of the Association-for-Consumer-Research (ACR) Conference

Other Profiles

International Standard Serial Number (ISSN)

0098-9258

International Standard Book Number (ISBN) 13

978-0-915552-65-8

Additional Document Info

start page

664

end page

665

volume

37