When Brands are Built from Within: A Social Identity Pathway to Liking and Evaluation Chapter uri icon

Overview

publication date

  • January 1, 2009

Date in CU Experts

  • January 7, 2023 4:16 AM

Full Author List

  • Reed A; Cohen J; Bhattacharjee A

Full Editor List

  • MacInnis D; Park CW; Priester J

author count

  • 3

Additional Document Info

start page

  • 124

end page

  • 150