My research investigates how people evaluate the morality of voluntary market exchanges. Currently, the marketing discipline and social sciences lack an integrative descriptive understanding of lay conceptions of “morality in the marketplace.” My work has begun to establish this foundation: I examine how consumers’ moral psychology and subjective normative standards shape the way they perceive and interact with the marketplace. Within this unifying framework, my individual research projects can be roughly organized into four substreams: 1) Lay economic reasoning about market dynamics and outcomes, 2) The perceived causes and consequences of inequality, 3) The psychology of marketplace moralization, and 4) Consumer signaling, self-expressive consumption, and perceptions of authenticity.
keywords
Perceptions of Market Fairness, Morality and Welfare, Moral Psychology, Political Psychology, Economic Psychology, Signaling and Symbolic Consumption, Consumer Well-Being and Utility from Experience, Judgment and Decision Making
MBAX 6330 - Market Intelligence
Primary Instructor
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Fall 2024
Market Intelligence is a decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. Students learn how to: define the marketing problem and determine what information is needed to make the decision; acquire trustworthy and relevant data and judge its quality; analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions.
MBAX 6331 - Market Intelligence
Primary Instructor
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Fall 2024
Market Intelligence is a marketing decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers for both products and services. It is for managers as users of market information across marketing management, consulting, general management, and entrepreneurship to address problems of market selection, segmentation, positioning, new products, customer value and retention, pricing, communication, channel, etc.
MKTG 3350 - Marketing Research and Analytics
Primary Instructor
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Spring 2023 / Fall 2023
Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .
