So bad it's good: When and why consumers prefer bad options
Journal Article
Overview
publication date
- October 1, 2024
has restriction
- closed
Date in CU Experts
- January 17, 2024 7:51 AM
Full Author List
- Weingarten E; Bhattacharjee A; Williams P
author count
- 3
citation count
- 0
published in
- Journal of Consumer Psychology Journal
Other Profiles
International Standard Serial Number (ISSN)
- 1057-7408
Electronic International Standard Serial Number (EISSN)
- 1532-7663
Digital Object Identifier (DOI)
Additional Document Info
start page
- 632
end page
- 640
volume
- 34
issue
- 4