Facebook versus television: advertising value perceptions among females Journal Article uri icon

Overview

publication date

  • January 1, 2012

Date in CU Experts

  • October 14, 2013 2:07 AM

Full Author List

  • Logan K; Bright LF; Gangadharbatla H

author count

  • 3

citation count

  • 67

Other Profiles

International Standard Serial Number (ISSN)

  • 2040-7122

Electronic International Standard Serial Number (EISSN)

  • 2040-7130

Additional Document Info

start page

  • 164

end page

  • 179

volume

  • 6

issue

  • 3