THE RELATIONSHIP BETWEEN PERCEIVED AND OBJECTIVE PRICE-QUALITY Journal Article

Overview

CU Boulder Authors

• Lichtenstein, Donald

publication date

• November 1, 1989

Full Author List

• LICHTENSTEIN DR; BURTON S

published in

• Journal of Marketing Research  Journal

Other Profiles

Digital Object Identifier (DOI)

• 10.2307/3172763

Additional Document Info

start page

• 429

end page

• 443

volume

• 26

issue

• 4