THE RELATIONSHIP BETWEEN PERCEIVED AND OBJECTIVE PRICE-QUALITY
Journal Article
Overview
publication date
- November 1, 1989
Full Author List
- LICHTENSTEIN DR; BURTON S
published in
- Journal of Marketing Research Journal
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 429
end page
- 443
volume
- 26
issue
- 4