The effect of corporate social responsibility on customer donations to corporate-supported nonprofits Journal Article

Overview

CU Boulder Authors

Lichtenstein, Donald

publication date

October 1, 2004

Full Author List

Lichtenstein DR; Drumwright ME; Braig BM

published in

Journal of Marketing Journal

Other Profiles

Digital Object Identifier (DOI)

10.1509/jmkg.68.4.16.42726

Additional Document Info

start page

16

end page

32

volume

68

issue

4