DISTINGUISHING COUPON PRONENESS FROM VALUE CONSCIOUSNESS - AN ACQUISITION-TRANSACTION UTILITY-THEORY PERSPECTIVE Journal Article uri icon

Overview

publication date

  • July 1, 1990

Date in CU Experts

  • October 21, 2013 2:48 AM

Full Author List

  • LICHTENSTEIN DR; NETEMEYER RG; BURTON S

author count

  • 3

citation count

  • 493

Other Profiles

International Standard Serial Number (ISSN)

  • 0022-2429

Electronic International Standard Serial Number (EISSN)

  • 1547-7185

Additional Document Info

start page

  • 54

end page

  • 67

volume

  • 54

issue

  • 3