DISTINGUISHING COUPON PRONENESS FROM VALUE CONSCIOUSNESS - AN ACQUISITION-TRANSACTION UTILITY-THEORY PERSPECTIVE Journal Article uri icon

Overview

publication date

  • July 1, 1990

Full Author List

  • LICHTENSTEIN DR; NETEMEYER RG; BURTON S

Other Profiles

Additional Document Info

start page

  • 54

end page

  • 67

volume

  • 54

issue

  • 3