Assessing the domain specificity of deal proneness: A field study
Journal Article
Overview
publication date
- December 1, 1995
Full Author List
- Lichtenstein DR; Netemeyer RG; Burton S
published in
- Journal of Consumer Research Journal
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 314
end page
- 326
volume
- 22
issue
- 3