AN ASSESSMENT OF THE MODERATING EFFECTS OF MARKET MAVENISM AND VALUE CONSCIOUSNESS ON PRICE-QUALITY PERCEPTION ACCURACY Journal Article

Overview

CU Boulder Authors

Lichtenstein, Donald

publication date

January 1, 1990

Full Author List

LICHTENSTEIN DR; BURTON S

published in

Advances in Consumer Research Journal

Additional Document Info

start page

53

end page

59

volume

17