AN ASSESSMENT OF THE MODERATING EFFECTS OF MARKET MAVENISM AND VALUE CONSCIOUSNESS ON PRICE-QUALITY PERCEPTION ACCURACY Journal Article uri icon

Overview

publication date

  • January 1, 1990

Date in CU Experts

  • October 21, 2013 2:48 AM

Full Author List

  • LICHTENSTEIN DR; BURTON S

author count

  • 2

citation count

  • 10

Other Profiles

International Standard Serial Number (ISSN)

  • 0098-9258

Additional Document Info

start page

  • 53

end page

  • 59

volume

  • 17