CONTEXTUAL INFLUENCES ON PERCEPTIONS OF MERCHANT-SUPPLIED REFERENCE PRICES Journal Article

Overview

CU Boulder Authors

Lichtenstein, Donald

publication date

June 1, 1989

Full Author List

LICHTENSTEIN DR; BEARDEN WO

published in

Journal of Consumer Research Journal

Other Profiles

Digital Object Identifier (DOI)

10.1086/209193

Additional Document Info

start page

55

end page

66

volume

16

issue

1