CONTEXTUAL INFLUENCES ON PERCEPTIONS OF MERCHANT-SUPPLIED REFERENCE PRICES
Journal Article
Overview
publication date
- June 1, 1989
Full Author List
- LICHTENSTEIN DR; BEARDEN WO
published in
- Journal of Consumer Research Journal
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 55
end page
- 66
volume
- 16
issue
- 1