THE EFFECT OF SEMANTIC CUES ON CONSUMER PERCEPTIONS OF REFERENCE PRICE ADS Journal Article uri icon

Overview

publication date

  • December 1, 1991

Full Author List

  • LICHTENSTEIN DR; BURTON S; KARSON EJ

Other Profiles

Additional Document Info

start page

  • 380

end page

  • 391

volume

  • 18

issue

  • 3