THE EFFECT OF SEMANTIC CUES ON CONSUMER PERCEPTIONS OF REFERENCE PRICE ADS Journal Article uri icon

Overview

publication date

  • December 1, 1991

Date in CU Experts

  • October 21, 2013 2:48 AM

Full Author List

  • LICHTENSTEIN DR; BURTON S; KARSON EJ

author count

  • 3

citation count

  • 110

Other Profiles

International Standard Serial Number (ISSN)

  • 0093-5301

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

Additional Document Info

start page

  • 380

end page

  • 391

volume

  • 18

issue

  • 3