THE EFFECT OF SEMANTIC CUES ON CONSUMER PERCEPTIONS OF REFERENCE PRICE ADS
Journal Article
Overview
publication date
- December 1, 1991
Full Author List
- LICHTENSTEIN DR; BURTON S; KARSON EJ
published in
- Journal of Consumer Research Journal
Other Profiles
Digital Object Identifier (DOI)
Additional Document Info
start page
- 380
end page
- 391
volume
- 18
issue
- 3