And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently? Journal Article uri icon

Overview

publication date

  • September 1, 2013

Date in CU Experts

  • October 23, 2013 10:21 AM

Full Author List

  • Logan K

author count

  • 1

Other Profiles

International Standard Serial Number (ISSN)

  • 1352-7266

Electronic International Standard Serial Number (EISSN)

  • 1466-4445

Additional Document Info

start page

  • 258

end page

  • 276

volume

  • 19

issue

  • 4