Differentiating the ‘I’in ‘In-Group’: How Identity-Signaling and Uniqueness Motives Combine to Drive Consumer Choice Journal Article uri icon

Overview

publication date

  • January 1, 2011

Date in CU Experts

  • August 26, 2014 9:43 AM

Full Author List

  • Chan C; Berger J; Van Boven L

author count

  • 3