Why Isn't Everyone Doing It? A Comparison of Antecedents to Following Brands on Twitter and Facebook Journal Article uri icon

Overview

publication date

  • July 3, 2014

has restriction

  • bronze

Date in CU Experts

  • November 12, 2014 2:03 AM

Full Author List

  • Logan K

author count

  • 1

Other Profiles

Electronic International Standard Serial Number (EISSN)

  • 1525-2019

Additional Document Info

start page

  • 60

end page

  • 72

volume

  • 14

issue

  • 2