Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
instructor(s)
Barrett, Bridget
Primary Instructor
- Fall 2023 / Spring 2024 / Fall 2024
Ganga, Harsha
Primary Instructor
- Summer 2021 / Fall 2021
