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St. John, Burton, III Professor

Positions

Research Areas research areas

Research

research overview

  • Burton St. John III, APR, researches public relations and the management of risk and crisis. Specifically, he studies how institutional actors use various rhetorical constructs to manage perceived threats to their continuing existence. This line of research crosses into various settings including a) how institutions attempt to manage threats from climate change by engaging various stakeholders, b) how corporations attempt to manage socio-economic threats by offering an affinitive corporate persona, and, c) how traditional journalism attempts to use public facing reporting approaches (e.g., public/citizen journalism) to assuage declining public trust in journalism.

keywords

  • Propaganda, Crisis Communication, Crisis Management, Risk analysis & resilience

Publications

selected publications

Teaching

courses taught

  • APRD 2002 - Principles of Public Relations
    Primary Instructor - Summer 2019
    Overview of public relations practice and theory including history, media channels and relations, legal and ethical concerns, international and diverse perspectives, and career options. Cannot be taken concurrently with APRD 2000 or APRD 2003.
  • APRD 3103 - Strategic Writing for Public Relations
    Primary Instructor - Fall 2018
    Emphasizes communication tactics: How to plan, write, and produce public relations tools; select audience and media; utilize print and electronic media. Focuses on Associated Press style and advanced writing techniques. Recommended restriction: restricted to the public relations track within the STCM major.
  • APRD 3300 - Crisis Communication in Public Relations
    Primary Instructor - Summer 2019 / Fall 2019
    Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.
  • APRD 3302 - Case Studies in Public Relations
    Primary Instructor - Fall 2018 / Fall 2019
    Designed to help develop and refine critical thinking in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases and problem situations.
  • APRD 7003 - ProSeminar in Mass Communication Theory II
    Primary Instructor - Spring 2019
    Continues introducing and discussing theoretical and methodological points of view in areas of communication, journalism and persuasion. Discusses the most important qualitative and quantitative methodological points of view, and from theoretical viewpoints that range from social science to critical studies. The idea is to develop an appreciation for theories and methodologies that can be employed depending upon the research question. Same as JRNL7003.
  • JRNL 7003 - ProSeminar in Mass Communication Theory II
    Primary Instructor - Spring 2019
    Continues introducing and discussing theoretical and methodological points of view in areas of communication, journalism and persuasion. Discusses the most important qualitative and quantitative methodological points of view, and from theoretical viewpoints that range from social science to critical studies. The idea is to develop an appreciation for theories and methodologies that can be employed depending upon the research question. Same as APRD 7003.

Background

International Activities

global connections related to teaching and scholarly work (in recent years)