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Publications in VIVO

St. John, Burton, III Professor


Research Areas research areas


research overview

  • Burton St. John III, APR, researches public relations and the management of risk and crisis. Specifically, he studies how institutional actors use various rhetorical constructs to manage perceived threats to their continuing existence. This line of research crosses into various settings including a) how institutions attempt to manage threats from climate change by engaging various stakeholders, b) how corporations attempt to manage socio-economic threats by offering an affinitive corporate persona, and, c) how traditional journalism attempts to use public facing reporting approaches (e.g., public/citizen journalism) to assuage declining public trust in journalism.


  • Propaganda, Crisis Communication, Crisis Management, Risk analysis & resilience


selected publications


International Activities

global connections related to teaching and scholarly work (in recent years)