APRD 1003 - Principles of Strategic Communication
Primary Instructor
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Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024 / Spring 2025
Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.
APRD 3001 - Visual Design 1
Primary Instructor
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Spring 2024 / Fall 2025
Students are introduced to design elements and principles, research and visual storytelling. They are challenged to communicate intellectual, sensory and emotional concepts by learning a visual vocabulary of type, color, and form expressed in a variety of mediums and dimensions.
APRD 3002 - Communication and Media Planning
Primary Instructor
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Summer 2022
Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
APRD 3009 - Brand Building
Primary Instructor
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Summer 2021 / Fall 2025
Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
APRD 3010 - Consumer Insights
Primary Instructor
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Summer 2023
Students will learn how to leverage insights for the purposes of creative strategy and creative brief writing.
APRD 3011 - Visual Design 2
Primary Instructor
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Spring 2025
This advanced-level course is a continuation of "Visual Design I". Through hands-on studio exercises, interactive lectures, and critiques, students will learn to utilize the fundamentals of design, creative thinking, and storytelling to create practical and advanced projects that can be added to their portfolio. They will also learn to articulate the qualities of a visual design system and the strategies behind them.
APRD 3102 - Copywriting 1
Primary Instructor
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Fall 2023 / Spring 2025
Explores the development of interactive concepts that meet a strategic brief's brand objectives. Emphasis is placed on developing strong digital ideals and mastering and applying the styles appropriate for different digital media.
APRD 4403 - Strategic Communication Campaigns
Primary Instructor
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Fall 2020 / Spring 2021 / Summer 2021
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
APRD 4404 - Advanced Ad Campaigns NSAC
Primary Instructor
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Fall 2025
Work and design an ad campaign for a real-world client through the National Student Advertising Competition (NSAC). Students in the course commit to both the fall and spring semesters in the same academic year for 7 total credit hours (3 hours of upper division elective credit in the Fall and 4 hours of capstone credit in the Spring). This two-semester course is equivalent to APRD 4405, and credit cannot be given for both. Instructor consent required.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
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Fall 2021 / Spring 2022 / Summer 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024 / Spring 2025 / Summer 2025
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
APRD 4501 - Design for Social Innovation
Primary Instructor
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Fall 2021 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024
Provides an introduction to design thinking as a means to drive social change and solve real-world problems. This studio class is project based and asks students to experiment with new behaviors of work and learning, including: collaboration, iteration, prototyping, empathizing, craft and inference. Field work and collaboration with teammates are required.
APRD 4931 - Internship
Primary Instructor
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Fall 2022 / Spring 2023 / Summer 2023 / Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024 / Spring 2025 / Summer 2025
Internship course
