APRD 3004 - Account Management Course uri icon

Overview

description

  • Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.

instructor(s)

  • Griffin, W. Glenn  
    Primary Instructor - Fall 2019 / Summer 2020 / Fall 2020 / Spring 2021 / Fall 2021