APRD 2001 - Strategic Thinking in Advertising and Public Relations
Primary Instructor
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Spring 2024 / Fall 2024
Reviews historical and contemporary views of critical and strategic thinking, as well as strategic practices utilized in advertising, branding, and public relations through the use of readings, exploration of case studies, lectures, individual and group exercises, and client projects.
APRD 3004 - Account Management
Primary Instructor
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Fall 2022 / Spring 2023 / Fall 2023
Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
APRD 3005 - Content Strategy and User Engagement
Primary Instructor
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Fall 2021 / Fall 2022
Explore and understand the importance of content as a brand building tool. Students will gain the ability to use analytics to create strategy that allows the brand to have meaningful and cohesive conversation with its community.
APRD 3009 - Brand Building
Primary Instructor
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Summer 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024
Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
APRD 3010 - Consumer Insights
Primary Instructor
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Summer 2024
Students will learn how to leverage insights for the purposes of creative strategy and creative brief writing.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
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Spring 2023 / Summer 2023 / Spring 2024
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
APRD 4931 - Internship
Primary Instructor
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Spring 2023 / Summer 2023 / Spring 2024 / Summer 2024 / Fall 2024
Internship course
BADM 1260 - First-Year Global Experience
Primary Instructor
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Spring 2020
In today's world of increased mobility, globally aware students have more choices for employment upon graduation and are immediately ready to contribute in global environments. They are aware of global issues and cultural differences, and their global mindset allows them to recognize good ideas from whenever they might come and new market/product opportunities wherever they might exist. This course is the first step toward the development of a global mindset. It provides a meaningful global experience to first-year business students through an in-depth perspective of a specific country or region outside the United States and a short academic trip to the region.
BCOR 2201 - Principles of Marketing
Primary Instructor
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Fall 2020 / Spring 2021
Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
BUSM 2010 - Principles of Marketing
Primary Instructor
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Fall 2019 / Spring 2022
Introduces students to marketing concepts used in many types of organizations. Marketing activities are useful throughout business and society, for identifying, reaching, motivating, and satisfying people. The course covers both strategy and tactics. Marketing tactics include the well-known 4 P's framework: place, price, product, and promotion. Degree credit not granted for this course and BUSM 2001.
MKTG 4550 - Advertising and Promotion Management
Primary Instructor
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Spring 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2021 / Spring 2022
Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations.
ORGL 5020 - Strategic Communication
Primary Instructor
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Spring 2021 / Summer 2021 / Fall 2021 / Spring 2022 / Summer 2022 / Spring 2023 / Summer 2023 / Fall 2023 / Summer 2024
Communicating competently in the workplace requires the ability to express thoughts and ideas across all domains and barriers of an organization. From one-on-one interactions, conflict management situations, and large scale presentations, Strategic Communication is the backbone of a successful business model and it represents one of the most important foundations of career success.
ORGL 5210 - Competitive Analysis and Positioning
Primary Instructor
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Spring 2019 / Summer 2019 / Spring 2020 / Fall 2020 / Summer 2021 / Spring 2022 / Fall 2022 / Summer 2023 / Spring 2024 / Fall 2024
Discusses how to perform a formal competitive analysis to understand better a company�s brand, the brand's position in the marketplace, and the role the brand�s competitors play in shaping the marketplace. The course addresses product positioning, Integrated Marketing Communications, markets (realized and potential), and company/brand strengths and weaknesses and how those may become threats. Students learn how to create Buyer Personas, conduct SWOT analyses, and establish Communication Objectives.
