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Young, Morgan

Teaching Assistant Professor

Positions

Research Areas research areas

Teaching

courses taught

  • APRD 3004 - Account Management
    Primary Instructor - Fall 2022
    Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
  • APRD 3005 - Content Strategy and User Engagement
    Primary Instructor - Fall 2021 / Fall 2022
    Explore and understand the importance of content as a brand building tool. Students will gain the ability to use analytics to create strategy that allows the brand to have meaningful and cohesive conversation with its community.
  • APRD 3009 - Brand Solutions
    Primary Instructor - Summer 2022 / Fall 2022
    Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
  • BADM 1260 - First-Year Global Experience
    Primary Instructor - Spring 2020
    In today's world of increased mobility, globally aware students have more choices for employment upon graduation and are immediately ready to contribute in global environments. They are aware of global issues and cultural differences, and their global mindset allows them to recognize good ideas from whenever they might come and new market/product opportunities wherever they might exist. This course is the first step toward the development of a global mindset. It provides a meaningful global experience to first-year business students through an in-depth perspective of a specific country or region outside the United States and a short academic trip to the region.
  • BCOR 2201 - Principles of Marketing
    Primary Instructor - Fall 2020 / Spring 2021
    Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
  • BUSM 2010 - Principles of Marketing
    Primary Instructor - Fall 2019 / Spring 2022
    Introduces students to marketing concepts used in many types of organizations. Marketing activities are useful throughout business and society, for identifying, reaching, motivating, and satisfying people. The course covers both strategy and tactics. Marketing tactics include the well-known 4 P's framework: place, price, product, and promotion. Degree credit not granted for this course and BUSM 2001.
  • MKTG 4550 - Advertising and Promotion Management
    Primary Instructor - Spring 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2021 / Spring 2022
    Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations.
  • ORGL 5020 - Strategic Communication
    Primary Instructor - Spring 2021 / Summer 2021 / Fall 2021 / Spring 2022 / Summer 2022
    Communicating competently in the workplace requires the ability to express thoughts and ideas across all domains and barriers of an organization. From one-on-one interactions, conflict management situations, and large scale presentations, Strategic Communication is the backbone of a successful business model and it represents one of the most important foundations of career success.
  • ORGL 5210 - Competitive Analysis and Positioning
    Primary Instructor - Spring 2019 / Summer 2019 / Spring 2020 / Fall 2020 / Summer 2021 / Spring 2022 / Fall 2022
    Discusses how to perform a formal competitive analysis to understand better a company's brand, the brand's position in the marketplace, and the role the brand's competitors play in shaping the marketplace. The course addresses product positioning, Integrated Marketing Communications, markets (realized and potential), and company/brand strengths and weaknesses and how those may become threats. Students learn how to create Buyer Personas, conduct SWOT analyses, and establish Communication Objectives.

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