Market Intelligence is a marketing decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers for both products and services. It is for managers as users of market information across marketing management, consulting, general management, and entrepreneurship to address problems of market selection, segmentation, positioning, new products, customer value and retention, pricing, communication, channel, etc.
instructor(s)
WILLIAMS, LAWRENCE E.
Primary Instructor
- Spring 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Spring 2023 / Fall 2023
