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  • Contact Info
Publications in VIVO

WILLIAMS, LAWRENCE E. Associate Professor


Research Areas research areas


research overview

  • In his research, Dr. Williams examines the subtle influence of environmental cues on consumer behavior, the impact of psychological distance on consumers’ emotional judgments, and the mechanisms of self-regulation. His research has been published in the Journal of Consumer Research, Psychological Science, and Science, amongst other outlets.


  • nonconscious processing, atmospherics, judgment and decision-making, social cognition, consumer behavior


selected publications


courses taught

  • MBAX 6330 Market Intelligence (Spring 2019)
  • MKTG 8990 Doctoral Thesis (Spring 2019)
  • MBAX 6331 Market Intelligence (Spring 2019)
  • MKTG 7810 Doctoral Seminar: Psychological Approaches to Research in Marketing (Fall 2018)
  • MKTG 8990 Doctoral Thesis (Fall 2018)
  • MKTG 8990 Doctoral Thesis (Spring 2018)


International Activities

global connections related to teaching and scholarly work (in recent years)

Other Profiles