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WILLIAMS, LAWRENCE E.

Associate Professor

Positions

Research Areas research areas

Research

research overview

  • In his research, Dr. Williams examines the subtle influence of environmental cues on consumer behavior, the impact of psychological distance on consumers’ emotional judgments, and the mechanisms of self-regulation. His research has been published in the Journal of Consumer Research, Psychological Science, and Science, amongst other outlets.

keywords

  • nonconscious processing, atmospherics, judgment and decision-making, social cognition, consumer behavior

Publications

selected publications

Teaching

courses taught

  • MBAX 6330 - Market Intelligence
    Primary Instructor - Spring 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Spring 2023 / Fall 2023
    Market Intelligence is a decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. Students learn how to: define the marketing problem and determine what information is needed to make the decision; acquire trustworthy and relevant data and judge its quality; analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions.
  • MBAX 6331 - Market Intelligence
    Primary Instructor - Spring 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Spring 2023 / Fall 2023
    Market Intelligence is a marketing decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers for both products and services. It is for managers as users of market information across marketing management, consulting, general management, and entrepreneurship to address problems of market selection, segmentation, positioning, new products, customer value and retention, pricing, communication, channel, etc.
  • MKTG 6950 - Master's Thesis
    Primary Instructor - Fall 2022 / Spring 2024
  • MKTG 7810 - Doctoral Seminar: Psychological Approaches to Research in Marketing
    Primary Instructor - Fall 2018
    Examines the basic psychological processes that underlie common marketing phenomena. Topics include memory and judgment, persuasion, attitude-behavior consistency, information processing, automatic and controlled processes, learning, motivation and cognition, social judgment, and the role of affect and mood on judgment. Discusses topics in consumer behavior and marketing management contexts, in conjunction with related methodological issues.
  • MSBC 5490 - BUAN Experiential Projects
    Primary Instructor - Summer 2022
    Provides an opportunity to execute a project for a company, integrating course work knowledge in an applied capstone experience. Allows first hand exposure to the business analytics as both an observer and creator of the business analytics process. Students work closely with an area client company to solve an important business analytics problem under the close supervision of the instructor.

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