Explores the world of consumer packaged goods (CPG) and brand management skills needed to successfully launch and manage products in a retail environment, applied to the natural and organic product industry. The course will be split into three parts: 1) CPG and Brand Management principles and techniques, 2) shopper insights to manage CPG products at retail, 3) brand and retail management principles applied to the Natural & Organic industry.
instructor(s)
Kennedy, Heather
Primary Instructor
- Spring 2022 / Spring 2023 / Spring 2024
