BCOR 2201 - Principles of Marketing
Primary Instructor
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Spring 2022
Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
MKTG 3250 - Buyer Behavior
Primary Instructor
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Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021 / Fall 2022 / Fall 2023 / Fall 2024
Covers both consumer buying behavior and organizational buying behavior. Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural influence, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Required for marketing majors. Degree credit not granted for this course and MKTG 2250.
MKTG 3350 - Marketing Research and Analytics
Primary Instructor
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Spring 2022 / Fall 2022 / Fall 2024
Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .
MKTG 4250 - Product Strategy
Primary Instructor
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Spring 2023 / Spring 2024 / Summer 2024
Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.
