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Kennedy, Heather

Teaching Associate Professor

Positions

Teaching

courses taught

  • BADM 1260 - First-Year Global Experience
    Primary Instructor - Spring 2020
    In today's world of increased mobility, globally aware students have more choices for employment upon graduation and are immediately ready to contribute in global environments. They are aware of global issues and cultural differences, and their global mindset allows them to recognize good ideas from whenever they might come and new market/product opportunities wherever they might exist. This course is the first step toward the development of a global mindset. It provides a meaningful global experience to first-year business students through an in-depth perspective of a specific country or region outside the United States and a short academic trip to the region.
  • BASE 2101 - BCOR Applied Semester Experience 1: Early Stage
    Primary Instructor - Fall 2018
    Builds on material covered in BCOR 2001, BCOR 2002 and BCOR 2003. Provides students the opportunity to apply tools from the functional business disciplines. Business problems, solutions and decisions are addressed in the context of an early stage business. May be repeated up to 6 total credit hours.
  • BASE 2104 - BCOR Applied Semester Experience
    Primary Instructor - Spring 2019 / Spring 2021 / Spring 2022 / Spring 2023 / Spring 2024
    Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses.
  • BCOR 2001 - Principles of Marketing and Management
    Primary Instructor - Summer 2018
    Focuses on the basic principles of marketing and management. Within the marketing domain, students will be exposed to the role of marketing within a market economy, along with managerial decision making with respect to the marketing mix variables of price, product promotion and distribution. Within the management domain, students will learn how modern businesses compete in the global marketplace by utilizing the knowledge and skills of managers. Credit not granted for this course and BCOR 2300 and BCOR 2400.
  • BCOR 2201 - Principles of Marketing
    Primary Instructor - Fall 2018
    Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
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International Activities