MGMT 4850 - Senior Seminar in Management Course uri icon

Overview

description

  • Covers the issues and challenges of running a firm in a competitive environment. It integrates and builds upon coursework in other functional areas. Discusses principles, frameworks, and techniques that helps understand how to analyze the competitive environment; firm sources of competitive advantage; competitive dynamics; and, specific types of strategies to promote firm performance. Focuses on specific company examples. Formerly MGMT 4000.