APRD 1002 - Introduction to Branding
Primary Instructor
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Spring 2018 / Spring 2019
Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
APRD 2001 - Strategic Thinking in Advertising and Public Relations
Primary Instructor
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Spring 2020
Reviews historical and contemporary views of critical and strategic thinking, as well as strategic practices utilized in advertising, branding, and public relations through the use of readings, exploration of case studies, lectures, individual and group exercises, and client projects.
COMM 1210 - Perspectives on Human Communication
Primary Instructor
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Fall 2018 / Spring 2019 / Fall 2019 / Fall 2020 / Spring 2021
Surveys communication in a variety of contexts and applications. Topics include basic concepts and general models of communication, ethics, language and nonverbal communication, personal relationships, group decision making, organizational communication, and impact of technological developments on communication. Required for COMM majors.
COMR 1000 - Communication and Community
Primary Instructor
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Fall 2018 / Fall 2019
Introduction to how communication builds community by creating and sharing meaning. Examination of communication practices at the interpersonal level (friends and family), the group level (teams, classrooms and organizations) and the societal level (citizenship, social change, mass media). May be repeated up to 2 total credit hours.
COMR 1800 - Visual Literacy: Images and Ideologies
Primary Instructor
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Spring 2018 / Fall 2018 / Spring 2020
Explores the relationship between visual images and cultural values, including how we process visual information, the evolution of conventions in various media, common visual portrayals, and ethical issues.
JRNL 1871 - Special Topics for First-Year Students
Primary Instructor
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Spring 2021
Special studies in media that are specific for first-year students. May be repeated for a maximum of three credit hours.
