Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
instructor(s)
Fisher, Jolene
Primary Instructor
- Spring 2018 / Spring 2019
Gale, Kendra L
Primary Instructor
- Spring 2018 / Spring 2019
