BASE 2104 - BCOR Applied Semester Experience
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Spring 2019
Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses.
MBAE 6470 - Creating Value Through Innovation
Primary Instructor
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Spring 2022 / Spring 2023 / Spring 2024
Innovation is a critical growth driver for many organizations. In this course, you will learn how to use innovations to generate value, both for your business and for the customers you serve. This ability to unlock growth and power through innovation will serve managers in all functional areas well, and it applies to all organizations � from entrepreneurial ventures to large multinational corporations. Draws on both your creative capacity, and your logical and analytical skills.
MBAX 6350 - Digital Marketing
Primary Instructor
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Spring 2020 / Fall 2020 / Spring 2024
Covers a variety of ways an organization uses online presence to support its goals. The main approaches covered are search engine optimization (SEO); online advertising, especially search ads (also called search engine marketing, SEM); and social media. SEO is setting up your website so that the right people can find you. Emphasis placed on selecting keywords and tracking responses to changes to a website. SEM refers to paid ("sponsored") ads on search engines. We will focus on AdWords.
MKTG 3700 - Digital Marketing
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Spring 2018 / Fall 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Spring 2024
Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. Designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Degree credit not granted for this course and MKTG 2700.
MKTG 4250 - Product Strategy
Primary Instructor
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Spring 2018 / Fall 2018 / Fall 2020 / Spring 2021 / Fall 2021 / Fall 2022 / Fall 2023 / Fall 2024
Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.
