• Contact Info

Edwards, Emily Instructor

Positions

Teaching

courses taught

  • BASE 2104 - BCOR Applied Semester Experience
    Primary Instructor - Spring 2019
    Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses. Recommended corequisites: BCOR 2301 2302, 2303 and 2304.
  • MKTG 3700 - Digital Marketing
    Primary Instructor - Spring 2018 / Fall 2018 / Spring 2019
    Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. Designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Degree credit not granted for this course and MKTG 2700.
  • MKTG 4250 - Product Strategy
    Primary Instructor - Spring 2018 / Fall 2018
    Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.

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