BASE 2104 - BCOR Applied Semester Experience
Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses. Recommended corequisites: BCOR 2301 2302, 2303 and 2304.
MBAX 6350 - Digital Marketing
Spring 2020 / Fall 2020
Covers a variety of ways an organization uses online presence to support its goals. The main approaches covered are search engine optimization (SEO); online advertising, especially search ads (also called search engine marketing, SEM); and social media. SEO is setting up your website so that the right people can find you. Emphasis placed on selecting keywords and tracking responses to changes to a website. SEM refers to paid (sponsored) ads on search engines. We will focus on AdWords.
MKTG 3700 - Digital Marketing
Spring 2018 / Fall 2018 / Spring 2019 / Spring 2020 / Spring 2021
Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. Designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Degree credit not granted for this course and MKTG 2700.
MKTG 4250 - Product Strategy
Spring 2018 / Fall 2018 / Fall 2020 / Spring 2021 / Fall 2021
Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.