MKTG 4250 - Product Strategy Course uri icon



  • Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.


  • Edwards, Emily  
    Primary Instructor - Spring 2018 / Fall 2018 / Fall 2020 / Spring 2021 / Fall 2021
  • Goren, Bahriye  
    Primary Instructor - Fall 2018 / Fall 2019 / Fall 2020